Coming up with the perfect book that people will love is easy and quick. The challenge comes when you decide to sell the book. With the wrong approach, you will soon have copies of your books gathering dust on a shelf somewhere. With the right platform, you stand to make profits and get a large following. Here are some pointers when this time comes.
Understand the Target Audience
You need to perform your research and know the behavior of your target market. Understand the various factors that influence the buying decisions of your audience. Know the websites they visit and the time they spend online. Additionally, know the kind of elements that you can utilize to push the right buttons and stimulate them to buy. Knowing this information helps you connect with these people.
If you want your books to be bestsellers, you need to convince the prospects that you are an expert on these topics. For instance, if you are writing books on cars, you must be known as a person who has knowledge in the auto industry. This assures your prospects that the information they will get will be great for the money they are willing to pay.
Have the Perfect Online Presence
Times change. A long time ago you had to sell your books at fairs and in bookshops located in the neighborhood. The internet has broken these boundaries, and as we speak, you can now sell your book to a buyer thousands of miles away without being there physically.
For this to happen, you need to have the right platform to advertise the book and take orders. The site ought to be easy to navigate and display the details of each book. Each book should have a description and a picture of the cover. Each should show a “buy now” button that leads to a checkout page. You also need to give your buyers various payment options for their convenience. For this, you need the right website designer for the job. Don’t go far, use Thinkbound for this task.
Come Up With a Budget
You need to come up with the perfect budget for advertising. You must determine how much you wish to spend and on what aspects of the marketing campaign. If you are low on cash, you can opt for free marketing tools that will still get the job done though not as fast. What you need is some creative writing skills and then post the articles on blogs, forums, and ezines.
Give Out Something for Free
People love free things. Anything you offer at no cost at all will most definitely rake the buyers in. Integrating the word “free” in your marketing copy will attract more buyers to check out the book. You can offer a few extra chapters or a sneak peek into your next book. If they get satisfied with what you have to offer they will buy the book.
Always Do Follow-up
Make sure you get in touch with any person who has shown interest in your book even though they didn’t make a purchase. Call them up and try to sell the book to them or send reminder emails. When communicating with them, make sure you tell them the various reasons they need to buy your book. You can throw in a few chapters just to make them decide faster. However, take care not to spam them because they might end up blacklisting you.
If you wish to focus all your energy on writing books, then you need some people to do all the marketing for you. Although you have to share the profits with these marketers, you are sure that they will deliver business to your site as you sit and think of the next chapter of your book.
Host a Free Webinar
This is one of the best ways to brag about your expertise in a given field. Create a webinar around the topics that appeal to your audience. Give the viewers amazing data, and they will recognize you as a great source of information.
Once you have your book ready, you need to market it to the masses. Make sure you have the right platform to do so to reach out to customers and make profits.