What Is the Perfect Time to Post on Instagram

Obviously as a digital marketer you are looking for the best ways to optimize the performance of your content on Instagram. It is of no surprise that we post when we want, which doesn’t return the best results for your efforts.

The fact is that it is not business alone that care about optimization of content – individuals also do. Today we look at the best times to post on Instagram, regardless of the time zone.

Understanding the Algorithm

Before we try to know when the best time for posting is, you need to understand why it matters to know when to post. This is where the Instagram algorithm comes in. long time ago, the Instagram algorithm didn’t matter so much, things have changed and as we speak, it is all that matters.

Starting 2018, not all the content that you post is equal. Even if you are designing and sharing the best content there ever will be, it might just fade off, like it never existed. The reason for this fact is that Instagram is constantly deciding which posts meet the necessary standards, and which ones don’t.

You won’t get a high engagement rate just because you have posted a lot of images in such a short time. Instead, Instagram looks at the posts that have the highest number of engagement and these are the ones that are shown to your followers. And remember it is not just the level f engagement the posts receive, but how much engagement they receive and how fast the engagement is generated when you upload content.

This means that your post is rated according to the number of likes, shares, and comments the moment you upload, the more popular it becomes. The high level of engagement signals Instagram to show that what you have posted is high quality content.

So, how do the posting times come in? Knowing what times return the highest level of engagement is most likely to give you the surge that keeps you at the top of your followers’ news feed where it can easily be seen.

The Best Times

So, what are the best times to post on Instagram? Research shows that there are a few slots that are most likely to generate the highest level of engagement for your account.

If you are targeting local audiences, then the best times are lunch break (between 11am and 2pm), when they are commuting home (starting 5 pm) or when they arrive at home and are relaxing (7pm-11pm). Additionally, you can also post at 2pm, because at this time there are very few people who are posting content online, meaning your content gets seen by many people.

The best times also vary depending on the kind of content that you share. People at work will more likely check out images as compared to videos. Therefore, sharing videos at lunch break or in the evening assures you of high engagement rates compared to images.

Why You Need a Business Account to Determine the Right Times

If you are running a company business account, it is vital that you set the profile to a business account, because this will allow you to access top analytic tools and know the performance statistics of your posts. It also allows you to know more about your audience, such as the times and days when they are active. Check out the best posting times broken down for you on The Small Business Blog.

Final Words

It takes more than just throwing a handful of photos on Instagram to get the engagement that you need. What you need to do is to understand how the algorithm works, and then schedule your posts to run depending on what times you have identified.

Virtual Reality in Real Estate

The promise of VR and AR is great, with many businesses integrating the technologies in their businesses. Despite this optimism, the technology has not been adopted as widely as expected.

For real estate, the potential of VR and AR is unmatched. The real estate industry is very competitive, and the better you deliver the experience to the customer the better the promise of a good sale.

One of the desires of property buyers is to tour the property way before they can decide to go and check it out. They need to tour the home, look at fixes and flips and a lot more. VR can provide all these, and make it possible for you to sell the property the easiest way. Here are a few ways that VR appears.

Touring the Home

A virtual tour is a welcome addition to the real estate experience. This is only not for the buyers, but the renters as well. The VR technology allows you to provide an interactive and all-around look of the space so that the buyer can be transferred right into the home without taking a plane to be there.

Rather than moving all day looking at a few properties, the real estate agent can make it possible for you to view 30 properties in just a few hours through the use of VR. Now you can skip the need to travel and see the property. The good thing is that it also saves the realtor a lot of time because hundreds of potential buyers can check out the property at the same time.

Many realtors that have embraced this fact have ended up selling more properties at a similar time. They are receiving more and more offers to have a virtual walkthrough of the home.

Buying the Property Sight-unseen

Many property buyers are purchasing property without being physically there. The fact is that more than 30 percent of the buyers are buying properties remotely, without the need to go to the site.

This is now much better for overseas buyers that are scared of travelling all the miles to get a look at a property. With VR, you can get the products that you need without having to hop on a plane. You can check out the home from the comfort of your couch, and make the decision immediately because you see everything first hand.

This is also ideal for new builds. Builders can come up with the right model and have a virtual tour of it. You can even check out the home before it is completed; because VR allows you to make the model into a reality.

Know What to Fix

If you have a home that needs renovation before selling it, you can go ahead and give the buyer a look at the necessary fixes before he makes the decision to buy the property.

There has been a lot of controversies when it comes to buyers who make a purchase and end up with a property that has many repair issues. What you can do is to show the buyer what he should expect from the home in real time. Take time to make sure you show everything and point them out, this way you do not have to face lawsuits from the buyer. This technology uses eye tracking to show you the various items you need. Check the technology out at https://realnewworld.com/eye-tracking-in-vr/.

Proper Marketing Leads to More Sales

The recipe for any real estate marketing agency is the ability to market the rentals. When marketing the property, you need to make sure you show what the tenant needs. For instance, you need to show the different rooms, the size of the dining area and other factors.

Having a tour of the property draws high-quality tenants, fills the rental houses faster and reduces the rooms. It also saves time for the property owner and the tenants. In-person tours are good, but they need a lot of time and explaining to do.

You can also show off the property to various buyers at the same time.

In Conclusion

You can use VR and AR to take your real estate business to a completely new level. You can show the houses off and make sure you get the right tenants for your rental houses.